Lymphoma Australia - Case Study

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Alocasia Consulting redeveloped the Lymphoma Australia Website helping it become what is today one of the most valuable resources for Lymphoma patients in the world. Our involvement has covered a broad range of technical services covering IT Business Services, Web development, Design, Photography, Multimedia, Social Media Management and Search Engine Optimisation.

The Lymphoma Australia Website is an outstanding example of what can be achieved by dedicated not-for-profit organisations when they partner with quality service providers to generate value for their stakeholders. At time of writting lymphoma.org.au consists of almost 200 pages of, encyclopedic information, community events, fundraising, media articles, news and links to dozens of their partners, donators and supporters on sites such as Every Day Hero and Go Fundraise. In addition to web pages the site includes multiple mini websites for events, registration forms, databases, contact forms, media galleries and much more.

Website Development:

Alocasia rebuilt the Lymphoma Australia Website in 2012 and hs provided ongoing web master services ever since. The intoduction of the new site bought into play a new platform which:

  • Reduced maintenance costs
  • Empowered Lymphoma employees and volunteers to contribute to the sites maintenance
  • Gave back control over their most valuable resource
  • Provided a scalable and upgradeable platform
  • Expanded the options to integrate new features

Search Engine Optimisation:

Starting from the design phase Alocasia built the website with search engines in mind making use of targeted key words in the website URL's which were relevant to the organisations user base and mission statement, identifying valuable content to link to from other sites and effective integration of social media channels with the website. The results speak for themselves:

  • Content keywords and webpage URL’s specific to user searches
  • Integration with Social Media Avenues that drive traffic to the site
  • Link building on directing traffic to video and DVD chapters from Wikipedia
  • Lymphoma's Websites performance on Google
Key Words Searched Average Page on Google
Lymphoma 1
Lymphoma Australia 1
Hodgkin's Lymphoma 1
Non-Hodgkins Lymphoma 1
How Common is Lymphoma 1
Lymphoma Symptoms 1
Lymphoma Charity Events 1

 

The Lymphoma Website also ranks on the first page of Google for a wide range of related technical terms, partners and celebratory patients:

B-Cells, Sanofi Oncology, Mantle Cell, Radioimmunotherapy, ClinTrial Refer, Inspirational Journeys, Types of Chemotherapy, Mature T-Cells,  Jon Mannah, Watch and Wait, Bone Marrow Transplant Procedure,  In Remission, Ken James, Lymphocytes, World Lymphoma Awareness Day, Concierge Travel Group

 

youtube playMultimedia

No website these days are complete without graphics, photos, videos and animated banners. The Lymphoma Australia website has plenty of that. Alocasia has both developed and worked with third party suppliers to Lymphoma Australia to create a web presence that is aesthetically pleasing and content rich.

  • Creation of graphics, banners and buttons
  • Event photography
  • Video development, filming, encoding from DVD and other media sources
  • Animated flash banners

IT, Business System and Social Media Services

While the website is by far Lymphoma Australias most valuable IT resouces no business operates without other IT resources. Alocasia also provides IT services including:

  • General IT and internet consulting 
  • Email management
  • Google Applications management
  • Google Analytics and Web Master Tools
  • Backup services
  • and updates to their social media channels

Recent Event Services

During a recent funds and awareness raising event in Brisbane in 2013 Alocasia provided event photography services, edited each of the photos to make the participants look their very best, included the corporate and event logos and distributed those images through the Facebook channel before the end of the evening. Within 24 hours of the start of the event a video was edited and live on Youtube, Facebook and the website which was also updated with a new gallery. The speed and efficiency of this service added to the impact the event had in the community. The event and associated media helped Lymphoma Australia get its message across to over 6000 Facebook users.

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Visit the Lymphoma website here and have a good look around, see the great work our two organisations have done together. Then contact This email address is being protected from spambots. You need JavaScript enabled to view it. at Alocasia Consulting on 0421 913 989 or via our contact form and lets discuss how we can start a journey together and add value to your online presence for your stakeholders.
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