Web 2.0: Marketing and Customer Service Solutions

Posted by admin on August 29, 2009

Web 2.0 is a term used to describe a range of services and utilities, or perhaps even a paradigm change, that’s taken over the internet in the last few years. The most well known utilities are Twitter, Facebook, MySpace and of course Blogs (Web logs). Alocasia’s own corporate website is built as a blog. Articles or posts, like this one your reading at the moment appear in chronological order organised by tags and categories. The other pages About , Contact and Services are simple tacked on as additional pages.

These new utilities open up a range of opportunities for marketing and customer service, in fact both go hand in hand very well in the Web 2.0 arena. As Web 2.0 is all about user generated content, in providing information to interested parties, responses to customers and sharing your experience and knowledge you are also increasing your visibility on the web.

That being said marketing through Social Media is a delicate business, provide useful and appropriate information and your message spreads like wild fire, force feed disinterested parties and you message will be smeared and disappear.

Alocasia Consulting provides expert advice and specialty services that help you get a foothold in the Web 2.0 world.

• Professional Blogging
• Online Customer Service
• Social Media Newsrooms, and
• Social Media Marketing